Here we are, a mere four weeks away from wrapping up 2021. Time flies when you’re in a pandemic, huh? Whew!

At least we made it through together. And I hope you and your loved ones have managed to stay safe and healthy through a year that has been challenging in a plethora of ways.

When was the last time you took a good hard look at your website copy?

Perhaps you quickly wrote it and threw your site together yourself back when you first launched your business. Or maybe it once aligned with your company and goals, but your brand and offerings have evolved over time.

What is copywriting, really?

And why would you want to hire a copywriter to write an important piece of your marketing strategy like your website copy when you can take care of it yourself? After all, it’s your business—you know it better than anyone!

Well friends, I am reentering once more. Here I am, a content writer, who fell off her own marketing bandwagon!

I have beautiful, inspiring clients who come to me for help with their web copy, blogging, email marketing, and other content strategies, helping them establish their voice and consistency to strengthen their brand.

While good rankings on the search engine results page (SERP) heavily rely on providing quality content, there are still some steps you need to take to help Google know what your page is about. This is where on-page SEO techniques come in.

Whether you write your own blogs or pay someone else to do it for you, there is one thing you will have to do regularly: Come up with fresh blog post ideas.

Some days, this is easier than others.

Some days, you sit in front of a blank doc on your computer or a blank notebook page...and your idea well is as empty as the blank page in front of you.

There are countless marketing-related quotes out there and lists of marketing quotes, so I decided to do something a bit different. I posted a question in a fantastic Facebook group full of marketers from all different backgrounds, industries, and locations asking them to share any favorite quotes, advice, or lessons they’ve learned over the years.

Email marketing is essential to any business’s marketing strategy. It is highly effective, with an average ROI of $38 for every $1 spent!

So, why do email marketing campaigns work so well? For one thing, it requires you to ask your prospect for permission before sending your helpful and exciting emails to their inbox.

You’re just getting started on your new business. You choose your brand colors, brainstorm logo design concepts, and start thinking about your website design. After all, you want your website to look professional and aesthetically pleasing.

It is so easy to get caught up in the design of everything to make sure it looks juuust right, and gloss over your website content (i.e., the copy and messaging on your site). And that is where many business owners run into issues.

Your blog doesn’t start working until you do. Now that you’ve crafted a fabulous piece of content, it’s time to share, share, share! But where? How? And what can you do to make sure your blog post is effective?

Last time, we dove into the practice of auditing and refreshing your website content. In this post, we’re going to cover auditing your blog content—and I mean all the blog posts because it is possible and important to do so!

People like to throw the term “email newsletter” around pretty loosely. But what is an email newsletter, really? And how can you create one that engages your audience, turns prospects into customers, and previous customers into repeat buyers?

The days are getting warmer and longer, flowers are getting ready to bloom, and birds are fluttering about in that way that tells us spring is almost here.

This time of year also motivates many of us to start our spring cleaning. After all, it’s the perfect weather to get out and clean up the yard or empty that pile of junk out of the garage that you’ve been meaning to get to for a year (no judgment here, I’m speaking from personal experience).

Who are you talking to?

That should be a question you’ve answered well before you begin writing your website, blog, or other marketing content. Who is your ideal customer? What kind of people are you trying to help? Remember, you’re marketing for your customers, not yourself.

Have you made the decision to start a blog for your business? Solid choice. Even if you have several topic ideas and the start of a blogging strategy, however, you might be wondering exactly how to get people to read said blog. Have no fear—I am about to share with you several tips on how to write a blog post that people will actually read. We’re going to break down.

What, exactly, is a blog? Why is blogging important for my business?I hear these two questions pretty frequently. And I get it—as a small business owner, you’re wondering if blogging is worth your own time or worth the budget of hiring someone to do it. After all, do people care? Do they even read anymore?

Whether you are a business owner, marketing manager, creative director or in another position in which you oversee the marketing strategy for your brand, chances are you don’t have the ability or resources to do everything yourself—at least not effectively (unless you’re some kind of creative marketing sorcerer, in which case, I’d like to meet you).