Whether you are a business owner, marketing manager, creative director or in another position in which you oversee the marketing strategy for your brand, chances are you don’t have the ability or resources to do everything yourself—at least not effectively (unless you’re some kind of creative marketing sorcerer, in which case, I’d like to meet you).
You need help to get that website message refreshed, keep up with the company blog, or design an inspirational brochure. Each of these projects calls for one very important key component: compelling copywriting.
Although you may not have the time to do it all yourself or the budget to hire W2 employees, there is another option. *cue gospel singers*
Hire a freelance copywriter.
I just gave you the answer to all your content writing efforts. You’re welcome.
When you work with a freelance writer, you’ll find that the entire experience is easier, less stressful, less of a hassle, and much more cost-effective than hiring a full-time employee to do the work.
But wouldn’t it be more effective to bring someone on board who could learn all the ins and outs of our company and marketing strategy?
Look, I hear you. You might think that would be the case, but allow me to change your mind by pointing out some of these awesome benefits of contracting a copywriter to boost your brand instead.
1. Work with an expert who understands both writing and marketing.
Thanks to her experience writing for many different audiences and platforms, a freelance copywriter is an expert at her craft. Because she focuses on copywriting and content marketing, she is also up on the latest trends, tools, and best practices. This means you will receive professional content optimized for your ideal platform.
2. Get a fresh perspective on your brand.
A contracted creative will bring a new point of view along with original ideas and solutions to the table. Since a freelancer is not close to your business, she will avoid industry jargon and break down complex topics in ways the average person can understand. Her unique background and experience can help you reach your audience more effectively.
3. Save time, money, and resources.
Bringing on another W2 employee, whether part-time or full-time, requires a significant amount of work and is a bigger time and cost investment. You can reduce the amount of work and stress that comes with hiring people by working with a freelancer on projects that call for copywriting services.
Keep in mind, marketing work often ebbs and flows. Your company may not have enough work to justify staffing an in-house position. Contracting that work means you won’t be paying an individual’s salary during slow times when there isn’t enough work to keep her busy; you can also scale projects as needed. You may have some projects that require a contractor for two weeks straight, while others only call for two days a month.
4. Enjoy a simpler working relationship.
You know the intangibles of hiring an employee? Like ensuring they’re the perfect cultural fit for your team and work environment? Partnering with a freelance copywriter entails a much more straightforward working relationship, as you don’t have to manage someone daily. Not to mention we don’t need to be trained or taught because we’re already experts at our craft (and constantly honing it!).
5. Get back to doing what you’re meant to do.
We can’t all be stellar at everything—take it from someone who knows from experience that when you try to be an expert at everything, you excel at nothing. Leave the writing to the experts so that you and your team can get back to focusing on what you’re good at and love doing most, whether that’s running the business or other marketing responsibilities.
6. Find someone who specializes in the area you need.
There is a copywriter for every industry and specialty, so you’re sure to find one to suit your needs. From industry-focused writers to content-specific writers, we’ve got them all. Find a shrewd finance writer for your financial advice blog, or a small business website content writer. The saying, There’s someone for everyone, just took on a whole new meaning, didn’t it?
7. Independent contractors are team players, too.
A good freelance copywriter knows how to work with other creative professionals to achieve your brand’s goals. This could mean collaborating with a web designer on a new website launch, or a graphic designer on a brochure design. Personally, I thrive when working with fellow creatives because the energy and processes of brainstorming and making something truly inspire me!
Finding the Copywriter of Your Dreams is Possible
There is a match for you out there—really, truly! Get the job done right the first time around, rather than trying to do it yourself or unnecessarily hiring someone full-time. Hiring a freelance copywriter will leave you with more effective marketing collateral, a happier team, and a healthier budget.
Need a copywriter to level-up your marketing content? Check out Chabot Creative’s services or contact us to grab a virtual coffee today!